Google Analytics 4 interface changes from time to time, so it might be tricky to find all the options at once. With this guide you will learn about the GA4 interface and where to find the most important reports and options.

In this article, I describe seven Google Analytics 4 reports that you will use on a regular basis. They provide the most important information about your website traffic, and checking them quickly becomes a habit. Remember that only the combination of data from several reports will give you the full picture.

As we all know the only current version of Google Analytics is its latest version - GA4. So it's a must-have to make sure it is properly configured and will collect correct data for your analysis. This checlist will help you find out if everything is well done or there is still something to improve.

By reading this article, you will learn about segments, what maybe also inspire you to further "creativity". If you are already looking for