We already know the end date for Universal Analytics. It's time to turn on the new version of Analytics - GA4. This checlist will help you.

By reading this article, you will learn about segments, what maybe also inspire you to further "creativity". If you are already looking for

In this article, I will focus on explaining where traffic is coming from, how it is being recorded, and what you can learn from it.

This article continues the topic of using persona to create content on your site that is most relevant to your audience. If you want to...

None of us likes to be pigeonholed. We are the only and unique personalities. However, when it comes to our professional needs or...

Are you an enthusiast? Does the new version of the operating system make your heart tremble? I bet not like the next part of Star Wars or...

Here I present the collected information regarding Google Analytics e-commerce and enhanced e-commerce and describe to whom it can be useful

Conversion? And what is that? And what is it for? A conversion is "a completed activity (online or offline) that is important to the...

Google Analytics is a comprehensive analytical tool that collects data about user activities on the website. Thanks to its little...

Who among us does not build a brand based on data about their (potential) recipients? The days when a company only gave "a good service"...

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