Google Analytics 4 interface changes from time to time, so it might be tricky to find all the options at once. With this guide you will learn about the GA4 interface and where to find the most important reports and options.

In this article, I describe seven Google Analytics 4 reports that you will use on a regular basis. They provide the most important information about your website traffic, and checking them quickly becomes a habit. Remember that only the combination of data from several reports will give you the full picture.

As we all know the only current version of Google Analytics is its latest version - GA4. So it's a must-have to make sure it is properly configured and will collect correct data for your analysis. This checlist will help you find out if everything is well done or there is still something to improve.

By reading this article, you will learn about segments, what maybe also inspire you to further "creativity". If you are already looking for

In this article, I will focus on explaining where traffic is coming from, how it is being recorded, and what you can learn from it.

This article continues the topic of using persona to create content on your site that is most relevant to your audience. If you want to...

None of us likes to be pigeonholed. We are the only and unique personalities. However, when it comes to our professional needs or...

Are you an enthusiast? Does the new version of the operating system make your heart tremble? I bet not like the next part of Star Wars or...

Here I present the collected information regarding Google Analytics e-commerce and enhanced e-commerce and describe to whom it can be useful

Conversion? And what is that? And what is it for? A conversion is "a completed activity (online or offline) that is important to the...

Who among us does not build a brand based on data about their (potential) recipients? The days when a company only gave "a good service"...

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