Blocks for everyone. 6 useful segments for you
This article complements previous posts on creating a persona and engaging with audiences in Google Analytics. If you didn't have an opportunity to read them so far, have a look here: Why my audience is the Persona? and How to create your hero (which Analytics will help with).
Example configuration were prepared using Universal Analytics.
As you already know, segments are useful to understand your audience and to test whether your imagination about what they are doing on your site makes sense. By reading this article, you will learn about segments, what maybe also inspire you to further "creativity". If you are already looking for specific solutions, go directly to the part you are interested in.
Segment of users from social media
Blog readers segment for checking conversions
Abandoned cart segment from e-commerce reports
Availability of segments in your account
What are the segments?
Let's start from the beginning. According to Google documentation:
„A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. Another segment might be users who purchase a particular line of products or who visit a specific part of your site.”
In practice, this means that you define the characteristics of the target group of recipients you are interested in, and from all data collected in one Analytics view, those meeting the given conditions are selected. Or you can imagine it as a kind of strainer with