In this article, I describe seven Google Analytics 4 reports that you will use on a regular basis. They provide the most important information about your website traffic, and checking them quickly becomes a habit. Remember that only the combination of data from several reports will give you the full picture.

Here I present the collected information regarding Google Analytics e-commerce and enhanced e-commerce and describe to whom it can be useful

Conversion? And what is that? And what is it for? A conversion is "a completed activity (online or offline) that is important to the...

Who among us does not build a brand based on data about their (potential) recipients? The days when a company only gave "a good service"...