Conversion? And what is that? And what is it for? A conversion is "a completed activity (online or offline) that is important to the success of your business," or you could say that it is an interaction with your website that is valuable for you. They are broken down into macro conversions, such as purchase or booking, and micro conversions, which involve a step broker, such as signing up for a newsletter, and may result in macro conversions. Google Analytics has a built-in o

Here I present the collected information regarding Google Analytics e-commerce and enhanced e-commerce and describe to whom it can be useful

Google Analytics is a comprehensive analytical tool that collects data about user activities on the website. Thanks to its little JavaScript code, you can find out which pages are visited most often, where users come from or what they click on. In this article, I describe six Google Analytics reports that you will be using continuously. They provide essential information about your website traffic and checking them quickly becomes a habit. Remember that only the combination o