In this article, I describe seven Google Analytics 4 reports that you will use on a regular basis. They provide the most important information about your website traffic, and checking them quickly becomes a habit. Remember that only the combination of data from several reports will give you the full picture.

As we all know the only current version of Google Analytics is its latest version - GA4. So it's a must-have to make sure it is properly configured and will collect correct data for your analysis. This checlist will help you find out if everything is well done or there is still something to improve.

By reading this article, you will learn about segments, what maybe also inspire you to further "creativity". If you are already looking for

In this article, I will focus on explaining where traffic is coming from, how it is being recorded, and what you can learn from it.

Who among us does not build a brand based on data about their (potential) recipients? The days when a company only gave "a good service"...