We already know the end date for Universal Analytics. It's time to turn on the new version of Analytics - GA4. This checlist will help you.

By reading this article, you will learn about segments, what maybe also inspire you to further "creativity". If you are already looking for

In this article, I will focus on explaining where traffic is coming from, how it is being recorded, and what you can learn from it.

Who among us does not build a brand based on data about their (potential) recipients? The days when a company only gave "a good service"...