We already know the end date for Universal Analytics. It's time to turn on the new version of Analytics - GA4. This checlist will help you.

By reading this article, you will learn about segments, what maybe also inspire you to further "creativity". If you are already looking for

In this article, I will focus on explaining where traffic is coming from, how it is being recorded, and what you can learn from it.

Are you an enthusiast? Does the new version of the operating system make your heart tremble? I bet not like the next part of Star Wars or...

Here I present the collected information regarding Google Analytics e-commerce and enhanced e-commerce and describe to whom it can be useful

Who among us does not build a brand based on data about their (potential) recipients? The days when a company only gave "a good service"...